Searching for a career in marketing? One thing is true, it will call on you to manage all your selling skills. The idea is simple—how can you sell a product if you cannot sell yourself?
Big companies use size and strength to bully smaller businesses and dominate the marketplace. However, there are strategies you can use to hold your own when large players—like Wal-Mart—come to town. Here are some of the best ways for a small business to compete with larger companies: